Gen Alpha is people born between 2010 and 2025. An estimated number of 2.8 million of them are born each week, and by 2025 they are expected to number more than 2 billion. Now they are still children, they are under the influence of their typically millennial parents, whose habitual use of social media, including sharing photographs, videos, or stories of their children, means that much of the Alphas are online from birth. They are the first generation to experience remote classrooms, tablet computers, streaming services and the emerging use of artificial intelligence. They are screenagers.